Post by account_disabled on Nov 27, 2023 13:37:17 GMT 8
distribution channels
Along with the development of technology, distribution Industry Email List channels have undergone an evolution that has had a huge impact on the way products and services reach consumers, from autonomous delivery robots to virtual fitting rooms. In this article, we will look at 12 examples of how technology is transforming distribution channels.
Technology changes distribution channels โ table of contents:
What are distribution channels?
Functions of distribution channels
Keep an eye on technology
Choosing distribution channels. Pay attention toโฆ
What are distribution channels?
At first glance, it may seem that distribution channels are only the channels through which companies deliver their products. But this is not true. The concept is much broader, as it includes, for example, marketing channels.
To better understand what distribution channels actually are, itโs worth looking at the functions they perform. This was perfectly described by the creators of the Business Model Canvas methodology.
Functions of distribution channels
According to the authors of Business Model Canvas, distribution channels have five functions:
Awareness. Distribution channels are used to increase customer awareness of the companyโs products and services. These channels can include social media, press, or own media, such as a blog, podcast, or YouTube channel.
Evaluation. Distribution channels are also to help customers express their opinions about products or services. This allows the company to get closer to its customers, listen to their feedback, and improve its offer.
Purchasing. Distribution channels also determine the buying opportunities we create for customers. Whether we offer online sales or use distribution partners, for example, has an impact on the convenience of their purchases.
Customer value proposition. Distribution channels determine how we deliver the value proposition to customers. So they perform a logistical function.
Post-purchasing. Distribution channels can also have an impact on the type of support we provide to our customers after purchase, such as a 24-hour hotline.
Along with the development of technology, distribution Industry Email List channels have undergone an evolution that has had a huge impact on the way products and services reach consumers, from autonomous delivery robots to virtual fitting rooms. In this article, we will look at 12 examples of how technology is transforming distribution channels.
Technology changes distribution channels โ table of contents:
What are distribution channels?
Functions of distribution channels
Keep an eye on technology
Choosing distribution channels. Pay attention toโฆ
What are distribution channels?
At first glance, it may seem that distribution channels are only the channels through which companies deliver their products. But this is not true. The concept is much broader, as it includes, for example, marketing channels.
To better understand what distribution channels actually are, itโs worth looking at the functions they perform. This was perfectly described by the creators of the Business Model Canvas methodology.
Functions of distribution channels
According to the authors of Business Model Canvas, distribution channels have five functions:
Awareness. Distribution channels are used to increase customer awareness of the companyโs products and services. These channels can include social media, press, or own media, such as a blog, podcast, or YouTube channel.
Evaluation. Distribution channels are also to help customers express their opinions about products or services. This allows the company to get closer to its customers, listen to their feedback, and improve its offer.
Purchasing. Distribution channels also determine the buying opportunities we create for customers. Whether we offer online sales or use distribution partners, for example, has an impact on the convenience of their purchases.
Customer value proposition. Distribution channels determine how we deliver the value proposition to customers. So they perform a logistical function.
Post-purchasing. Distribution channels can also have an impact on the type of support we provide to our customers after purchase, such as a 24-hour hotline.
